Posted on September 29, 2008 by Dennis Snow
Last week I had the opportunity to spend a couple of days with seven authors represented by the publisher of my book, Lessons From the Mouse (DC Press). We focused on topics ranging from book marketing to presentation skills and had lively, information-packed discussions. I left the meeting feeling jazzed, with several ideas for my business and I can't wait for our next gathering.
The meeting reminded me of the power of sitting down with a small group and brainstorming issues that impact the business, testing ideas, exploring options, and expanding our point of view. It gets us out of the cocoon of our individual opinions on how things should work and it stretches our thinking. We may not agree with everything that's said in the meeting, but at least we have the opportunity to consider ideas we may never have thought of ourselves.
Instead of a meeting of authors, why not consider a regularly scheduled customer service brainstorming meeting in your organization? It could occur at the company level or at the department level. A group of 6-10 people meeting on a monthly basis to discuss ideas for improving customer service.
If this sounds like a good idea to you, here are a few suggestions for ensuring the meetings are productive:
I know that I'm not going to use every idea we discussed during last week's author's meeting. But I do have one big idea I'm already working on and four or five others that I will likely adapt to my business. Even in the unlikely event that none of these ideas work, my creativity was stimulated and I'm looking at my business in a new way. I'm sure glad I was at that meeting.