Dennis Snow Virtual Training Lessons From The Mouse

Price: $199 for a 1-year license

Corporate Pricing Available:

Please contact Danny at (407) 294-1855 or

Virtual Training Center Sample Chapter

Learn how to create magical customer experiences, because if you don’t, your customers will find their wow elsewhere. Great service isn’t about grand acts, it’s about common courtesy, artfully delivered. Dennis Snow brings you Lessons From The Mouse in his new virtual training system. After decades of experience at Disney, he’ll show you and your organization exactly how to deliver an experience that results in intense customer loyalty. Dennis Snow Virtual Training is fun and highly interactive. Users learn at their own pace, on-demand 24/7, with testing and built in progress tracking. It is available to individuals and entire teams. Dennis Snow Virtual Training will train your organization how to:

  • See your operation through the eyes of your customers.
  • Create consistent customer wows.
  • Perform with an experience mindset, not a task mindset.
  • Ensure that your organization’s “backstage” environment never impacts the “onstage” customer experience.
  • Make personal accountability a part of the organization’s culture.

Lessons From the Mouse


Dennis Snow




Lessons From the Mouse is written by someone who actually worked on Disney World’s rides, controlled the crowds at parades, and stood in the rain for hours telling guests Space Mountain was closed. It is from this first-hand point-of-view that Snow peels away the veneer to show the day-to-day operation of the famous park.

The Disney organization is not presented as perfect or infallible in this book. In fact, Snow humorously shares some of the company’s missteps. However, readers will see that the things Disney does well, it does very well.

Lessons From the Mouse is constructed as a series of lessons because therein lies the secret to discovering Disney’s magic – understanding and applying these ideas every day in a disciplined way. The beginning of each chapter explains how a particular lesson was taught and reinforced when Snow worked at Disney World – and why it’s important. The lessons are then applied to various “real world” work situations. Each chapter ends with questions and ideas for implementing the lesson

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Please call (407) 294-1855 for information about volume discounts.


Unleashing Excellence: The Complete Guide to Ultimate Customer Service


Dennis Snow and Teri Yanovitch




Unleashing Excellence: The Complete Guide to Ultimate Customer Service has been used by organizations around the world for designing and implementing customer service strategies. The new and expanded edition of Unleashing Excellence includes the latest tools, best practices, and invaluable lessons learned from companies who have actually applied the authors’ comprehensive system for building a first-rate customer service culture from the ground up!

Filled with vital information, Unleashing Excellence literally walks you through every aspect of the nine leadership actions required to compete in a global marketplace where products and services are becoming increasingly commoditized and the Internet provides dissatisfied customers with a powerful forum.

Just some of what you’ll learn from reading Unleashing Excellence …how to establish a Service Improvement Team, including selection criteria, member responsibilities, and meeting agendas; develop the Service Philosophy and Standards that become the non-negotiable service expectations every employee will be expected to follow; construct a communication strategy for getting your employees on board, and keeping them informed, involved and engaged in your service initiative; a clear strategy for delivering effective service training to every person at every level of your organization; select the right candidate for the right role, including the best recruitment methods and interviewing techniques; measure those factors that truly matter to customers, then incorporate the results for continuous improvement; recognize and reward superior service to keep employees motivated; identify and solve service obstacles that can emotionally disengage employees; and revise your accountability tools to include the elements of your service initiative.

The tools and methods provided in Unleashing Excellence are user-friendly, flexible and, best of all, practical

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Quantity discounts are available for purchase of 10 or more. Please contact: Debbie at (407) 294-1855 or


Download Free Whitepaper

The Top Five Customer Service Mistakes Companies Make
And How Your Organization Can Avoid Them